One thing that I have learned over the years is that in order to be successful, you have to be consistent. This is not a groundbreaking thought, but something I think we tend to overlook. It's easy to be great for a day or a week, but it becomes more difficult to extend that greatness over a long period of time. Weeks turn to months, months turn to years, years turn to decades and can you sustain a consistent level of greatness throughout those periods. This is something I constantly strive for in my life. I try to challenge myself to be better by putting myself in tough situations, while still holding myself to high standards that I have established for my work. I don't accept mediocrity. If I make something, I always want to improve it. I always want to make it better than what it is. I see the potential and I know the intent, and it's about pushing both to their limits.
I recently took a new position as the Video Producer for the Seattle Reign FC, the women's professional football club. I am in-charge of producing all video content for the club including; commercials, broadcast packages, and social media platforms. One of my first tasks has been to establish what our match-day workflow and deliverables are. I have been doing a lot of research looking at other sports franchises to see how they engage their fans and what content they provide them. The standard framework for this type of content seems to be the Sportscenter model (highlights and interviews).
However, as filmmaker, this is not enough for me. I want to dig deeper and get to know these players, and want to create a series that can give our fans a truly intimate connection to this team and to the players which will hopefully generate new fans. I am so excited about this opportunity to mold and shape the content of Reign FC and I truly believe that we will be on par with the marquee sports franchises, in terms of media content and marketing.